The series centers on the Galigani family with a 70 year history in NY fashion business and how it survives in the midst of an epic shake-up that is changing the way clothes are designed, marketed and purchased. This fashion- infused Machiavellian soap opera will mirror real characters and storylines that play out in the real world of fashion every day, the romantic or brutal stories among photographers, models, paparazzi, celebrities(actors/musicians), magazine editors, investors, TV network managers, etc. This will be the first ever drama that has been created to have both a China and US version where characters cross over between each country version. The storylines will have characters that travel back and forth between countries and will appear on both shows. The series is laden with product integration, sponsorship and ecommerce opportunities for fashion brands from both countries.